Start on a subdomain
Launch quickly with the included subdomain while inventory and settings are still moving.
Branding
White-label custom domain
A custom domain turns a tenant storefront from a platform subdomain into a branded destination.
Upgrade when ready
White-label stores can point a domain at the storefront and remove platform-forward marks.
Keep records simple
Use the DNS values shown in the admin and wait for verification before promoting the domain.
Ready to launch