A shop owner standing behind the counter of a bright home goods store

The zero-fee storefront for independent sellers.

Your products. Your store. Your rules.

A complete ecommerce platform for independent sellers — free, unlimited products, zero transaction fees. Upgrade to your own domain and remove our branding for just $9/month, whenever you're ready.

No credit card · Unlimited products · Upgrade when you want your own domain and card payments

The storefront

A real shop, not a listing page

Products, variants, inventory, cart, and a checkout buyers already trust. Everything an online store needs, ready on day one, with no theme code to touch.

A model in a white lace dress on a tree-lined path A twig wreath and round wooden welcome sign on a front door A model in a white knit set on a beach at sunset
💳

Get paid directly

Zero platform fees. Period. The money goes directly to you.

Take Venmo or Cash App on any plan. On White Label, cards run through your own Stripe account. Stripe's standard card rate applies - we take nothing.

🌐

Your own domain

Launch on a free subdomain, upgrade to a custom domain and full white-label for $9/mo.

📥

Bring your catalog

Import from Shopify, WooCommerce, or BigCommerce

📦

Unlimited Products

No limits on the number of products you can sell

🛠️

No code, no rabbit holes

Change a price, add a product, swap a photo - ten minutes, no theme code.

✉️

Branded email

Order and shipping notifications sent from your domain, not ours.

Built for sellers like you

Handmade sellers Craft fair vendors Boutiques Antique sellers Collectors Facebook sellers Side hustles Local shops

Not the right fit if you need a marketplace to bring you buyers, or a platform built for a big team with developers.

Pricing

Free to start. Upgrade when you're ready.

No credit card, no trial clock. Start selling for free - pay when you want your own domain and card payments.

Free

$0 forever

  • ✓ SellersForge subdomain
  • ✓ Unlimited products
  • ✓ Storefront + checkout
  • ✓ No platform transaction fee
  • ✓ Venmo, Cash App, and invoice payments
  • – Stripe card payments
  • – SellersForge branding shown
  • – Branded emails
Recommended

White Label

$9/month

A custom domain, your branding, zero platform fees - for less than a third of Shopify Basic.

  • ✓ Your own domain
  • ✓ Unlimited products
  • ✓ Storefront + checkout
  • ✓ No platform transaction fee
  • ✓ Venmo, Cash App, and invoice payments
  • ✓ Stripe card payments on your own account
  • ✓ SellersForge branding removed
  • ✓ Branded emails

Card payments are processed by Stripe on your own account. Stripe's standard card rate applies - we take nothing.

Create Your Store - No Credit Card

Cancel anytime from your store settings. Your store keeps selling on its free subdomain.

Questions sellers ask

Do I need technical skills?

No. Products, prices, and photos are all simple forms in your store admin, with no theme code. A custom domain means updating a DNS record, and card payments mean pasting two keys from your Stripe dashboard.

Who processes payments?

On White Label, Stripe processes cards on your own Stripe account, so payouts go straight to you. Stripe's standard card rate applies and we take nothing. Stripe collects the card details, not us. On any plan you can also take Venmo or Cash App directly, or send an invoice.

Can I leave with my data?

Yes. Your Stripe account, payouts, and domain are already yours, and you can cancel anytime. There is no self-serve export yet, so email [email protected] and we'll send you your catalog and order data.

What does the free tier really include?

A store on a SellersForge subdomain, unlimited products, a storefront and checkout, and no platform transaction fee. Buyers pay you by Venmo, Cash App, or invoice. White Label adds your own domain, Stripe card payments, and branded emails, and removes our branding.

Do I have to host anything?

No. Sellers Forge is fully hosted, so there is no server, plugin, or security patch for you to manage.

How do branded emails work?

On White Label, order and shipping emails go out from your own domain once you verify it as a sending domain in your email settings. Until then, they use our sender.

Frank Kany

Why I built this

I kept watching small sellers lose money to monthly fees, paid apps, and transaction cuts. So I built a store where the platform takes nothing.

Frank Kany, founder · LinkedIn