Audience
eBay can help buyers discover items, while your own store works best when you already have traffic or a niche list.
Comparison
Your own store vs eBay
eBay brings marketplace demand; an independent store gives more control over brand, buyer relationships, and fees.
Brand control
Your storefront keeps your name, custom domain, and buyer experience in front.
Fees
Marketplace fees trade off against the operating cost of owning the sales channel.
Ready to launch